Perfecting Parenting Press, a new publishing company, is committed to clarifying the many conflicting theories of parenting young children so parents can feel sure that their approach will guide their children in helpful directions rather then result in uncertainty, frustration and disappointment.

The first in the series is now available. "Mommy and Daddy are Always Supposed to Say Yes ... Aren't They?" is written by B. Annye Rothenberg, Ph.D., a San Francisco Bay Area child/parent psychologist and an adjunct faculty member in pediatrics at Stanford University. It is illustrated by the talented Boston-area artist Marion Eldridge.

Perfecting Parenting Press provides the groundbreaking new concept of two-section books - a section for preschoolers and a section for parents. This first book teaches about today's important child-rearing issues: building self-esteem, encouraging empathy, setting rules, and using age-appropriate discipline, with an emphasis on the uniqueness of preschoolers.

Each book consists of a beautifully illustrated story told with the warmth and humor and with eye-catching color for preschoolers that helps them learn the important lessons parents are trying to teach. The second section in each book is a comprehensive guidance section that concisely teaches parents very practical ways to avoid or correct common parenting mistakes and get parents confidently on the right track.

These books will also be very valuable to pediatricians, preschool teachers, parent educators, mental health professionals, and others who guide children and families, and of course, to grandparents.